Based on more than 20 years of research and speaking to more than 2 million business leaders throughout the world, this book synthesizes the best and most practical techniques for setting and achieving personal and financial goals. Tracy, who has consulted with more than 500 corporations, including IBM, Ford, Xerox, and Hewlett-Packard, explains the seven key elements of goal setting and the twelve steps necessary to accomplish them, encouraging readers to use their strengths to define their values and to align their abilities with the particular opportunities presented to them. Eat that Frog! offers the reader a detailed process for transforming dreams into reality.

Brian Tracy is one of the top professional speakers and trainers in the world today. He addresses more than 220,000 men and women each year in over 100 seminars on leadership, strategy, sales, and personal and business success. He has written sixteen books and produced more than 300 audio and video training programs.